Thanks to Specialty Cafes, coffee lovers are becoming aware of the complexities of production, trade, and preparation. The concept that “quality costs more” has long been acceptable for food and wine, and rapidly consumers are realizing that the same rule should apply to coffee.

While the balance between supply, demand, cost, and ecology is one that remains challenging and unpredictable, specialty coffee companies lead with a focus on quality, transparency, and sustainability. With such an increasing cultural shift that focuses on coffee cultivation and preparation, specialty cafés are more important than ever.

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